About

We’re your one-stop engagement shop.

The Baudville Brands collection works together to transform corporate culture. Each of our brands focuses on different phases of the career journey, working together to meet your recognition needs.

Interested in personalized gifts? Want help developing an engagement program? What about awards? We’ve got everything you need to keep your team engaged, encouraged, and motivated.

Baudville Brands

For more than 39 years, Baudville has been a key player in the world of recognition. Our unique product solutions and expertise have helped millions motivate, engage, and retain essential employees. Our products may have changed since 1983, but our goal remains the same: to see positive culture thrive in the workplace.

Learn More

Employee recognition should be woven throughout the daily workplace experience. RecogNation is here to help you start a recognition movement. Using our state-of-the-art digital platform and established engagement programs, we help you to identify the most effective ways to encourage your team.

Learn More

A long history of innovation.

Baudville has been around for more than 35 years.

Our products have evolved over the years, but our high standards for serving your needs are the same today as they were in 1983.

1983

’83

Baudville gets its start in an apartment. 2 employees, 100 square feet. We create Pixit, Baudville’s first graphic editing software.
1984

’84

We release Blazing Paddles and Take One, software for graphics and animation.
1985

’85

Moving on up! 8 employees, 750 square feet. Software program Hacker Jack (later known as Award Maker) and others are released.
1986

’86

We adopt our first mascot, Lickety Split—a sly fox with a nose for great software. We launch Rainy Day Games and the casino simulator Video Vegas.
1987

’87

We’re a hit at the Apple World Sales Conference and selected to accompany Apple Computer on a 12-city introduction tour of the new IIGS.
1988

’88

Baudville launches certificate paper, personalized embossers and seals.
1992

’92

A new program, BadgeMaker, provides users the ability to create professional, customized identification and event badges.
1994

’94

Baudville releases its first non-software “recognition” product: the Baudville Card Collection.
1998

’98

Baudville publishes its first book: Priceless Motivation.
1999

’99

TAG (Team Achievement Guy) is introduced as the Baudville mascot. Rumor has it he’s still around…
2000

’00

We publish a second book, The Joy of Recognition, and celebrate our first Million Dollar Month in February!
2002

’02

IDville brand is launched. 42 employees, 35,000 square feet.
2003

’03

Baudville launches its Making a Difference theme.
2004

’04

Baudville launches two of its flagship product lines, Character pins and the Essential Piece theme, which later became our first registered trademark.
2006

’06

Character Impressions is introduced.
2007

’07

Our catalogs are sent to 20 million people! As the profits roll in, we give back by branding our charitable arm Baudville’s Helping Hand.
2008

’08

25 Years! To celebrate, Baudville donates over 900 employee hours to build Habitat for Humanity’s 250th home in Kent County.
2009

’09

Baudville rebrands, officially becoming the Place for Daily Recognition. We launch our ePraise and kit & caboodle concepts.
2010

’10

IDville donates lanyards and ID badges to Art Prize.
2011

’11

IDville rebrands and launches ID Maker line of printers. Baudville’s Spirit of Giving program supports employee-nominated charities.
2012

’12

We acquire hi5 Recognition, bringing our business back to its software roots.
2013

’13

Baudville celebrates 30 Years! To celebrate, staff volunteers build the Saddle Safari Discovery Trail at the Equest Center for Therapeutic Riding.
2014

’14

We donate bright, yellow specs to help Gilda’s LaughFest set a new Guinness record for the most people wearing sunglasses at night.
2016

’16

Baudville Brands becomes the official parent company to Baudville, RecogNation (new and improved hi5), and IDville!
2018

’18

A Transformative renovation is completed to accommodate our growing team!
2019

’19

After a year of coordination, Baudville's 35th anniversary is celebrated with 500 volunteer hours donated to renovating Ele's Place West Michigan!
2020

’20

Baudville secures the Biggest Order In Our History with Lockheed Martin's Space Division
2022

’22

After a successful 20 years in business, IDville is sold, allowing Baudville Brands to laser-focus on employee recognition and engagement.